Content & Production

    Everything you need to know about content & production

    Guide

    Content & Production

    Everything you need to know about content & production

    Winning Formats & Hooks

    Use short, natural videos that hook fast, show a problem, then your solution.

    Hook in the first 3 seconds with a bold statement or curiosity gap.

    State a problem your audience has and how the app solves it.

    Aim for <30 seconds; cut filler and keep momentum.

    Try listicles and resource roundups when relevant.

    Use Past vs. Present to show transformation (before/after).

    Reply-to-comment videos, duets, and stitches to re-target viewers.

    Talking head builds trust for money/home decisions; slideshow is fine for quick tips.

    Use specific numbers and loss framing to make value obvious.

    Targeting the Saudi Interior Audience

    Make content native to Saudi viewers interested in interior design and home improvement.

    Use Arabic (Saudi dialect) voice/text where possible.

    Leverage trending Saudi/KSA sounds (stay ToS-safe).

    Cover Majlis upgrades, lighting, carpets, and wall treatments.

    Small apartment makeovers, storage hacks, renter-friendly ideas.

    Use SAR budgets (e.g., “تجديد بـ 500 ريال”) to ground the value.

    Create seasonal sets (Ramadan/Eid/National Day) and décor checklists.

    Use location tags/captions to signal KSA relevance.

    Comment on and duet with Saudi interior accounts to seed the right audience.

    Production Checklist

    Make videos easy to consume on mobile and policy-safe.

    Shoot vertical 9:16 with good lighting and clean background.

    Auto/manual captions for sound-off viewers.

    Fast cuts; strongest frame first; no dead air.

    Use licensed or in-app audio; avoid copyrighted uploads.

    Avoid re-uploads of others’ videos; keep it original.

    AI-generated visuals may get tagged and underperform — use thoughtfully.